Apple iPhone 17, iPhone Air, Pro & Pro Max: Recap of the “Awe-Dropping” Apple Event

Apple hosted its highly anticipated “Awe-Dropping” event on September 9, 2025, and the announcements lived up to the hype. From the ultra-slim iPhone Air to the powerful iPhone 17 lineup, plus new AirPods and Apple Watch updates, here’s everything you need to know.

Apple's new reveal of the iPhone 17, 17 Air, 17 Pro and Pro Max.

iPhone 17 (Base Model)

  • 6.3-inch Super Retina XDR display with ProMotion up to 120 Hz.
  • Ceramic Shield 2 for improved durability and scratch resistance.
  • Camera system: 48 MP dual-fusion rear, 18 MP Center Stage front camera.
  • Battery: up to 30 hours of video playback, supported by Adaptive Power Mode in iOS 26.
  • Chipset: A19 chip + N1 networking chip (Wi-Fi 7, Bluetooth 6, Thread).
  • Price: starts at $799.
  • Pre-order: September 12 | Available: September 19.

iPhone Air (Ultra-Slim Model)

Apple’s boldest design move: the thinnest iPhone ever at just 5.6 mm.

  • Frame: Titanium + ceramic shield.
  • Display: 6.5-inch ProMotion.
  • Chips: A19 Pro, N1, and C1x for speed and efficiency.
  • Camera: 48 MP dual-fusion, 12 MP telephoto, 18 MP Center Stage front.
  • Battery: All-day performance despite slim design.
  • Price: starts at $999.
  • Pre-order: September 12 | Available: September 19.

iPhone 17 Pro & Pro Max

For those who want peak performance:

  • Processor: A19 Pro chip with vapor-chamber cooling.
  • Design: Aluminum unibody for heat management.
  • Camera system: Triple 48 MP Fusion cameras with up to 8× optical-quality zoom.
  • Battery: Larger and more efficient than ever.
  • Price:
    • Pro: $1,099
    • Pro Max: $1,199 (a $100 increase from last year).

AirPods Pro 3

  • Improved ANC (active noise cancellation).
  • New health features: built-in heart-rate monitoring.
  • Live translation for conversations on the go.

Apple Watch Series 11, Ultra 3 & SE 3

Apple also updated its watch lineup:

  • Series 11: slimmer design, hypertension detection, upgraded health sensors.
  • Ultra 3: now includes satellite connectivity for emergencies.
  • SE 3: gains an always-on display and new health features.

Launch Dates & Pricing Recap

  • Pre-orders: September 12, 2025
  • Availability: September 19, 2025

Pricing (US):

  • iPhone 17: $799
  • iPhone Air: $999
  • iPhone 17 Pro: $1,099
  • iPhone 17 Pro Max: $1,199

Final Thoughts

Apple’s 2025 “Awe-Dropping” event wasn’t just about the iPhone—it showcased a stronger ecosystem, with thinner designs, smarter health tools, and features that lean heavily on AI and connectivity. The iPhone Air stole the show with its ultra-slim profile, but the Pro Max is still the king for those chasing performance and photography power.

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Fatmir Prenga is the owner of UPWeb Services, one of Albania’s leading web development companies. With a strong passion for digital innovation, Fatmir specializes in creating high-quality websites, CRM solutions, and online platforms that help businesses grow. Under Fatmir’s leadership, UPWeb Services is committed to delivering top-tier web solutions and setting new standards in the industry.

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